Comparing Userflow ($240/month) and WalkMe ($79K/year) is like comparing a Honda Civic to a freight train. Sure, both help people get places, but they solve fundamentally different problems for completely different customers.
Userflow helps B2B SaaS teams onboard trial users to web applications. Fast setup, transparent pricing, focused on customer-facing products. WalkMe helps enterprise IT deploy SAP, Salesforce, and Workday to thousands of employees. Complex implementation, enterprise pricing, focused on internal software training.
If you're genuinely comparing these tools, you either don't understand what you're buying—or someone sold you the wrong solution. Let's fix that.
What Each Tool Actually Does
Userflow is an onboarding platform for SaaS products. You build tours, checklists, and surveys to help trial users understand your web application. Setup takes 10 minutes: copy-paste a JavaScript snippet, drag-and-drop your flow in a visual builder, publish. Pricing is transparent at $240/month for 3,000 users. The entire point is speed: get tours live fast without engineering resources.
WalkMe is a Digital Adoption Platform (DAP) for enterprise software training. You're not onboarding trial customers—you're training employees how to use SAP, Salesforce, Workday, or other complex internal systems. Implementation takes 2-4 weeks minimum and requires dedicated resources. Pricing averages $79,000/year according to Vendr data, with some contracts hitting $405,000/year. The entire point is compliance: ensure employees complete workflows correctly across multiple systems.
| Feature | Userflow | WalkMe |
|---|---|---|
| Use Case | SaaS customer onboarding | Enterprise employee training |
| Target User | Trial users, new customers | Internal employees |
| Starting Price | $2,880/year | ~$79,000/year |
| Setup Time | 10 minutes | 2-4 weeks |
| Engineering Required | No | Yes |
| Multi-system Support | No (single app) | Yes (SAP, Salesforce, etc.) |
| Workflow Automation | No | Yes (auto-fill, advance) |
| Compliance Tracking | No | Yes |
| Mobile App Support | ❌ No | ✅ Yes |
The price gap exists because these tools solve different problems. Userflow helps external users understand your product. WalkMe helps internal employees navigate someone else's product (like SAP) that you can't change.
When You'd Actually Use WalkMe
WalkMe makes sense in exactly one scenario: you're implementing enterprise software across hundreds or thousands of employees who hate change.
Real example: Your company switches from one ERP system to another. You have 2,000 employees who need to learn new workflows for expense reports, PTO requests, and purchasing. Training costs would exceed $500K/year. WalkMe overlays step-by-step guidance on the new ERP, auto-fills forms, and tracks completion for compliance. You're paying $79K/year to reduce $500K/year in training costs—that's defensible ROI.
Another example: You're rolling out Salesforce to a 5,000-person sales organization. Sales reps resist learning new software. WalkMe provides in-app guidance that walks them through deal creation, opportunity tracking, and forecasting without requiring them to attend training sessions. You're optimizing millions of dollars in CRM ROI by ensuring adoption.
Here's what you're NOT using WalkMe for: onboarding trial users to your B2B SaaS product. That's like using a freight train to commute to work—technically possible, but spectacularly wrong.
Building a SaaS product, not training employees?
Escourtly gives you customer onboarding tools without the enterprise DAP complexity and pricing.
Get Started →When You'd Actually Use Userflow
Userflow makes sense when you're a SaaS company trying to onboard external customers. You've built a web application. Trial users sign up. They're confused. You need tours, checklists, and contextual help to guide them to activation.
Real example: You're a project management SaaS at $50K MRR. New users struggle to create their first project. Userflow lets you build a 5-step tour showing how to create projects, invite team members, and assign tasks. Setup takes an afternoon. Cost is $240/month. Activation rate improves from 18% to 32% within two weeks.
Another example: You launch a new feature that existing users don't discover. Userflow lets you create an announcement tooltip that appears when users log in, with a checklist guiding them through the feature. No engineering work. No multi-week implementation. Just copy-paste some code and build the flow.
Here's what you're NOT using Userflow for: training 2,000 employees on how to submit expense reports in SAP. Userflow doesn't support multi-system workflows, doesn't have compliance tracking, and isn't built for internal enterprise software.
The Real Comparison You Should Be Making
If you're evaluating WalkMe, you should compare it against Pendo (also enterprise-focused, ~$43K/year), Whatfix (DAP competitor), or WalkMe's other enterprise alternatives. See our guide on WalkMe vs Pendo for that comparison.
If you're evaluating Userflow, you should compare it against Appcues ($879/month for similar features), Chameleon ($279/month with limitations), or Intercom Product Tours ($99/month add-on). See our guides on Userflow vs Appcues and Userflow vs Chameleon.
The tools don't compete because they solve different problems:
| Your Situation | Right Tool | Wrong Tool |
|---|---|---|
| Onboarding trial users to your SaaS | Userflow | WalkMe |
| Training employees on SAP/Salesforce | WalkMe | Userflow |
| Customer-facing product tours | Userflow | WalkMe |
| Internal compliance workflows | WalkMe | Userflow |
| Fast setup, no engineering | Userflow | WalkMe |
| Multi-system enterprise deployment | WalkMe | Userflow |
Stop overpaying for enterprise tools you don't need.
Escourtly delivers SaaS onboarding without DAP complexity—perfect for startups and bootstrapped teams.
Try it free →What Bootstrapped Founders Should Know
If you're at $10K-100K MRR and someone's pitching you WalkMe, run. You're not their target customer. WalkMe is designed for enterprises with $50M+ revenue deploying complex software to thousands of employees. At $79K/year minimum, it's catastrophically overpriced for SaaS customer onboarding.
Userflow at $2,880/year is more appropriate for your scale, but even that might be premature if you're under $50K MRR. Consider simpler alternatives like Escourtly that offer similar onboarding features without MAU-based pricing that scales with growth.
For more relevant comparisons at your stage, see: Userflow vs Appcues | Userflow vs Chameleon | Userflow vs Userpilot
The Bottom Line
Userflow and WalkMe aren't competitors. They're built for completely different use cases with completely different customers.
Use Userflow if you're a SaaS company onboarding external trial users to your web application. Use WalkMe if you're an enterprise deploying SAP, Salesforce, or Workday to thousands of internal employees.
The $76K price gap exists because WalkMe solves complex enterprise problems (multi-system workflows, compliance tracking, employee training) that Userflow doesn't attempt to solve. And that's fine—most SaaS companies don't need those features.
If someone's telling you that you need WalkMe for SaaS customer onboarding, they're either confused about your use case or incentivized by WalkMe's higher commission structure. Politely decline and evaluate tools actually built for your problem.
Related comparisons: Userflow vs Appcues | WalkMe vs Pendo | Userflow vs Chameleon | Userflow vs Userpilot